Tribute | Monetize your content

When a Bonus Becomes an Obligation An author decides to delight subscribers with an extra live session as a bonus. Then adds another one, followed by a breakdown and some bonus material. It feels like the product is only getting stronger. But there’s a catch: every recurring bonus quietly expands the promise of your su…

Why Great Content Stops Retaining Subscribers An author can consistently publish strong content and still lose some subscribers after a few months. The reason may not be the quality itself, but how people perceive value. During the first month, subscribers compare the paid channel with what they had before. The differe…

Users return 200× more often Here’s a situation almost every creator encounters: someone opens the subscription payment page but doesn’t complete the purchase. It seems reasonable to assume that if they really want the subscription, they’ll come back and pay later. We decided to see whether that actually happens. We an…

💸 People are more likely to donate — even when it costs more We compared payments through donations and subscriptions — and found an unexpected result. You might expect donations to be a lighter way to support a creator, so the amounts should be smaller. But the data shows the opposite. The median donation is €10, whi…

💸 Surprising stats on selling digital products It seems logical to launch one digital product, test demand, and only then create the next one. But your buyer may be ready for a second product much sooner than you’re ready to make it. We analyzed purchases made by 101,865 digital product buyers on Tribute and found a v…